FÁTIMA WHITAKER Founder

Creator of the Whitaker Lifestyle Method. Studio Berçot (Paris) graduate. Founded the firm in New York in 1991. Pioneered lifestyle-based consumer segmentation with major global retailers. Lectured at Wharton Business School. Remains actively engaged as founder, guiding the methodology's next chapter

CLAUDIA RIBEIRO - Partner & Director

Worked alongside Fátima for over 20 years, implementing the methodology globally. Specializes in building high-performing creative teams and guiding brands through product development, merchandising, marketing, and e-commerce. Now leads the firm as partner and director.

LING BAI - Partner/Technology & Strategic Advisory

Global technology and telecommunications executive who led business strategy across Europe and Asia. Expertise evolved from pure technology into the intersection of product, design, and lifestyle. Bridges strategic rigor with creative direction across international markets.

SEEMA LODI - Partner/Hospitality Management Direction

Over 30 years building and repositioning luxury hospitality brands across India, Sri Lanka, Mauritius, Seychelles, Jordan, and Portugal. Senior roles with Oberoi, Constance, Kempinski, and Martinhal Resorts. Specializes in entrepreneurship through experience design.

GABRIELA BARRIOS - Partner/Marketing & AI Strategy

Fashion-driven marketing and retail strategist with international experience across Europe and the United States. Specializes in social-first strategies and AI-driven creative workflows. Bridges creative direction, retail strategy, and performance marketing.